In today’s digital-first healthcare landscape, having a strong online presence is crucial for telehealth businesses. One of the easiest and most effective ways to establish this presence is by creating a Google Business Profile (formerly Google My Business). Not only does it increase your visibility in local search results, but it also helps build trust with prospective patients.

Here’s why your telehealth business needs a Google Business page and how to set it up to attract and retain patients.

Why a Google Business Page is Essential for Telehealth Businesses

Boosts Local Search Visibility
Even though telehealth businesses operate online, local SEO still plays a significant role. Google prioritizes local search results when users search for services like "telehealth near me" or "virtual care providers." A well-optimized Google Business Profile ensures your practice shows up in these searches.
Provides Key Information to Patients
Your Google Business Profile displays essential details such as your:
- Telehealth services offered (e.g., primary care, mental health, weight loss management)
- Operating hours, including virtual consultation availability
- Contact information (phone number, email, website)
- Reviews and patient ratings

Having this information readily available improves patient trust and accessibility.

Encourages Patient Engagement
Patients can book appointments, message your practice, or call directly from your profile. The easier it is to connect with you, the more likely patients are to choose your services.
Builds Social Proof with Reviews
Positive reviews on your Google Business Profile establish credibility and build trust. Telehealth is a growing field, but many patients still seek assurance that they’re working with a reliable provider.
Drives Website Traffic
Your profile serves as a gateway to your website, driving more potential patients to explore your services and book appointments.

How to Set Up a Google Business Page for Your Telehealth Practice

Setting up a Google Business Profile is simple, and the benefits are worth the effort. Here’s a step-by-step guide:

Step 1: Log Into Your Google Account

Use a business email address associated with your telehealth practice to keep things professional.

Step 2: Go to Google Business Profile

Visit Google Business Profile Manager and click "Manage Now" to begin the setup process.

Step 3: Enter Your Business Name

Type your telehealth practice name exactly as you’d like it to appear in search results. Consistency is key for SEO purposes.

Step 4: Choose a Business Category

Select a category that best describes your telehealth services, such as:

"Telehealth Service"
"Medical Clinic"
"Healthcare Provider"

Step 5: Add Your Location

Even though telehealth services are virtual, adding a service area or headquarters (e.g., city or state) helps improve local SEO rankings.

Step 6: Enter Your Contact Information

Include:

A phone number patients can use to reach your practice
A link to your website where patients can book appointments

Step 7: Verify Your Business

Google may require verification via postcard, email, or phone. This ensures your business is legitimate and prevents fraud.

Step 8: Optimize Your Profile

Once verified, enhance your profile by:

Adding high-quality images of your logo and staff (if applicable)
Writing a detailed description of your telehealth services, including keywords like "virtual care," "online consultations," and specific services (e.g., mental health therapy, pediatric telemedicine).
Regularly updating your hours, holiday closures, and service offerings.

Step 9: Collect Reviews

Encourage satisfied patients to leave reviews. You can do this by sending a follow-up email or including a review request in post-appointment communications.

Quick Tips for Optimizing Your Google Business Profile

Use Keywords Strategically: Include terms patients are searching for, like "affordable telehealth," "virtual primary care," or "online mental health consultations."
Post Regular Updates: Share announcements, promotions, or educational content directly on your profile.
Monitor Your Analytics: Google provides insights into how patients find your business. Use this data to refine your marketing strategies.

Ready to Grow Your Telehealth Practice?

At Tympanum Consulting LLC, we specialize in helping telehealth businesses build their online presence and attract patients through tools like Google Business Profiles. Our experts ensure your profile is set up for maximum visibility and engagement, driving measurable results.

Contact us today for a free consultation and take the first step toward growing your telehealth practice!

The Importance of a Google Business Page for Telehealth Businesses (And How to Set One Up)